Three Steps to Starting Your Own Local SEO Campaign
There are literally hundreds of things you need to do in order to have a truly successful, long-lasting SEO campaign. The current trend is to focus on local SEO, which is why a lot of the best SEO Canada companies are beginning to offer local SEO as part of their service line-ups. To get started with your own local SEO campaign, here are the three things you need to do first.
Google Business Listing
Since you are targeting a local market segment, such as the people in your area or users from Canada, you need to make sure your business can be easily found. One of the first things you need to do when you are starting a local SEO campaign is to sign up for a Google Business page or listing.
You can visit Google’s new Business page at www.google.com/business. On the landing page, you will find all the explanations you need about how important it is to secure a Google Business page. It will help you register your address, add your business to Google Maps and put you at the top of local searches almost immediately.
You will also start to see an increase in traffic once your Business page is verified. The process takes no more than a few minutes to complete. It is simply one of the best – if not THE best – things you can do to increase your local exposure.
Unlock More Business Pages
Aside from Google Business page, you should also secure your business’s page on other directories and listings. Yelp, Yahoo, BestoftheWeb and of course Bing are among the few you can get started with. Naturally, claiming your business page on these directories will also get you verified on the respective search engines. Similar to verifying your Google Business page, having these pages under your control could also bring a lot of high quality traffic.
The best part about directories such as Yelp and Yahoo is the fact that you can interact with your users directly. Begin encouraging users to write reviews, respond to the reviews – both positive and negative – you receive and start connecting with a wider range of local visitors in no time at all.
Move Your Site to Servers in the Area
These directories are great for building backlinks, increasing your local exposure and helping you gain new visitors. The SEO impact on having your business pages confirmed or verified on these directories can be further enhanced by moving your site to a server in the area.
You should also consider using a .CA domain if you want to target the Canadian market specifically. Redirect a .com domain name to cater to international users. A .CA domain name, paired with a hosting server that is located in Canada, will help boost your local search engine rankings quite substantially. Whenever a user in Canada search for the keywords you are targeting, search engines will give your site priority and higher ranks. Complete these steps and you will have a strong foundation for further local SEO strategies and tactics.