Should You Start Your Own Online Health Care Site?
Only a few industries may be said to be recession proof, but health care is definitely one of them. No matter what’s going on with the economy, people will always need health and wellness services.
Unfortunately, the health care arena is undergoing a financial crisis, which might make you shy away from diving into this field. However, with an influx of online health-care sites, you might just have an avenue to maximize on this growing industry.
Whether you’re a psychiatrist interested in offering virtual sessions or a naturopathic doctor who wants to blog about the latest discoveries, going virtual can be a smart move. Not everyone is cut out for it, though, and not all aspects of health care are a good match for this approach.
If something in this area piques your interest, it’s worth checking out. Maybe you’ve found the magic bullet to a stable career with low overhead.
Matching the field to the demographic
First, make sure your potential market would be comfortable in a virtual setting. For example, if you specialize in supplements for the elderly, they’re probably not going to be very happy with a business that’s 100 percent virtual.
You might get a few tech-savvy seniors, but for the most part this demographic is going to prefer a more traditional approach. On the other hand, if you’re a psychologist specializing in young adults, this might be a great match.
You also need to ensure that the site development is up to snuff with regard to responsive design. Mobile readiness is something you need to stay on top of, to make sure you have fast loading speed on every platform with zero glitches.
That’s where regular testing and a good web designer steps in.
The entrepreneurial spirit
Keep in mind that even if you’re well qualified in your field, have a demographic that dovetails with a virtual approach, and are committed to the project, this is still an entrepreneurial challenge. It requires a certain type of person to succeed in what’s fast becoming a fiercely competitive market.
Don’t underestimate the need for marketing, outreach, and PR. If those are not in your skill set, you may need to hire someone to manage this aspect for you.
Particularly with online sites, you’re going to need social media management, branding, and online reputation control. You’ll also need search engine optimization and an expert who can help drive traffic to your site.
There’s much more involved with any online business, but approach it correctly and you might be onto something great.