Search Engine Optimised Content Equals More Users
Let’s say you want to create a website for your business. You create it. But just because you create a web site doesn’t imply that customers will be enticed to it. There is a plethora of similar websites, offering just the kind of services that you intend to. Users wouldn’t even notice the presence of a new website. So how do you stand out from the crowd? True, you need to optimise the website so that search engines display it among the top results. But, how do you make the user believe, that this is the website they have been looking for? You need to infuse certain elements into your content.
Keyword is a word or phrase that you believe is the essence of your webpage. This keyword must be related to the core intention of your content. When a search engine displays results, it is the keyword that attracts users. So you need to be simple but intuitive. What people often do, is keep on using keywordrelentlessly in the article. But that makes the article seem like it was written for search engines and not the users. Of course, using the keywords is important. But using them amidst a proper setting is more important. For instance, you want to write an article on behalf of a SEO firm in Toronto, where the keyword should be SEO Toronto. How do you do that? One way is to write- ‘SEO Toronto– We are a SEO firm that provides the best services to our clients.’ Another way is to write – ‘We are a firm that specialises in SEO in Toronto and offer the best service to our clients.’ The second one definitely seems like it was meant for a client whereas the first one feels like it was meant for search engines. True, it isn’t as real as an actual conversation and we do make an effort to include the keyword, which does seem a bit weird, but then again at least it seems better than the earlier one.
Make the headings catchy, with proper words that describe your webpage perfectly. Headings matter a lot. A search engine contemplates the heading as a summary to the contents of the page. It should also include the keyword, as this heading will be visible on search results alongside the website name.
Even the images need to be properly titled, preferably a name that best describes it. This makes images more relevant for a search engine. This ensures that even image search can lead users to the webpage.
Even make the title tag relevant and catchy. Although it appears only in the code, search engines still take it as a description of the page and it can be seen by users too.
Once you realize how to develop a proper setting, rest is just an arrangement of the content. Try to use ‘real sentences’ that incorporate the keywords naturally and creatively, to make the content appear more alluring both to the user and the search engine. To do it ‘naturally’ is of utmost importance here, if your website is to engage a user for future.