How to remove Google penalty for unnatural links?

No one likes a penalty!

A lot of websites these days gets hit by penalty from Google for unnatural links that to point to their website. In most cases, this is caused by placing anchors that were not in compliance with Google’s Quality Guidelines. There are many downsides of having stuck with a penalty and hence it is very crucial for a website to have it lifted as soon as possible. What is even more important is to ensure that such incidents do not recur in the future. In this article, we will tell you how to remove Google penalty for unnatural links.

Before we start, you need to make sure whether you have already received a warning for this. To do this, log on to your Google Webmaster Tools and from ‘Manual actions’ tab, look for what kind of penalties you have incurred. If there is anything that says ‘Unnatural links’ with a yellow exclamation mark, then you need to follow the steps listed out below.

    1. Collect backlink data: To begin with, you need to collect a list of all the links that are directed to your website. There are a lot of sources from where you can collect this. While some of these may be free, the majority of them are paid accounts. It is better not to rely on a single source, as this might be incomplete. Once you have a comprehensive list generated from multiple sources, you can move on to the second step.
    2. Documentation: Yes, we know it is a bit tedious, but this can be extremely helpful in the last phase when you submit your request to Google. Your documentation will give them a brief synopsis of what you have attempted. Use a Google Spreadsheet for this purpose. Once you have populated the said spreadsheet with all relevant data, proceed to the next step.
    3. Removing unnatural links: This is the heart of your process and hence one needs to be extremely careful while attempting this. For this, you need to analyze each link separately and decide whether it is spammy or not. As a general rule, remove links that are part of link directories, site-wide links, forum profiles, blog comments, social bookmarks, paid links, blog posts, link networks, over optimized anchor text, link exchanges, and press releases and so on. Once you have removed all such spam links and marked the good ones, you are good to go. You can also consider using one of the many link removal tools available out there. You are advised to use your discretion in deciding which tool to use.


  1. Contacting Webmaster: Once you have the links to remove, contact the webmasters of that website and submit a request stating that you would like to have that removed. Be polite, and do not spam the webmaster by sending multiple emails. Be gentle in your approach and follow email etiquettes.
  2. Submitting the reconsideration request: Now that you have documented all your activities to Google, you need to submit it to them so that you can see the corrective measures you have adopted.

And if all goes well, your request will be accepted and the penalty revoked! Visit today to remove Google penalty for unnatural links.

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